In other news, a study published just yesterday has found that online sales are growing at almost 13% each year in Australia while in-store sales have plummeted. The study cites lower prices as a top reason for purchasing online, particularly when purchasing overseas. It says that 44% of all online spending from Australia went overseas.

This actually represents an opportunity for Australian retailers to find a niche in an undersaturated market. Previous studies have found that a primary reason that Australian retailers by from overseas websites is lack of availability within Australia. In fact a large number of consumers said they would prefer to buy from an Australian online store, and were will to pay a bit more for peace of mind.

Whichever study you choose to believe, the bottom line is Australian consumers are looking for products online and there is plenty of space for retailers to establish themselves in their niche market online.

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